Havana Club: another trademark fight

news201Spirits giant Bacardi filed suit late Monday in Washington, D.C., seeking exclusive rights to the Havana Club rum brand and cancellation of the U.S. trademark registered by a Cuban government company. Cuba makes the rum brand today in a joint venture with French liquor giant Pernod Ricard. Bermuda-based Bacardi Ltd. aims to overturn a Jan. 29 decision by the U.S. Trademark Trial and Appeal Board, which found the Cuban agency had properly registered the name. Bacardi argues that while the registration itself may be valid, Cuba lacks U.S. rights to the brand, because the name was confiscated from its owners. (news source: Bloomberg News)

Posted: April 1st, 2004   |   Category: シガーと飲料